Environmental communication between theory and practice
In the last 15 years, European firms and public bodies have been more and more invited to invest in communication activity, in order to prevent conflicts and guarantee access to environmental information for citizens. The sixth European environmental program (1600/2002 EC) considers “the improvement of collaboration and partnership with organizations, a strategic approach for environmental goals achievements” and defines “voluntary-based commitments an essential element”. The European Commission developed EMAS (Eco-Management