Gender is considered a main issue in Horizon 2020, the largest ever EU Research and Innovation programme, with €80 billion worth of funding available over seven years. The European Commission has identified seven priority areas of societal challenges, with the goal targeting investment in research in these fields. They are:
High rates of vaccination coverage in childhood are main indicators for public health. However, reaching and maintaining such a target is not always an easy task for public health institutions, and the spread of vaccine refusal and hesitancy is making this even harder.
Citizens from the eight Countries partner of the ASSET project will gather on September 24th to discuss and express themselves through a public consultation on some of the key topics of the project:
Until the end, it seemed it could sort out to be a happy-ending story, a demonstration of how new social networks, renown for spreading misinformation, can also correct it, when used properly. But the unfortunately predictable finale showed the opposite: counteracting false ideas about vaccines is not that easy. It will take time, a big deal of patience, communication skills and a good, coordinated strategy as well.
How many ways are there to tell a story and who will do it?
In these months we tried to answer those questions by running an analysis of the most relevant tweets and accounts about some key words, chosen by the editorial board, focused on Zika virus and vaccines.
The consideration of sex and gender are not the most obvious issues that come to mind when discussing epidemics and pandemics. However, sex and gender have an important impact on these issues, since barriers to pandemic preparedness and risk behaviour can often be better understood when viewed from a sex and gender perspective.
Communication is not merely a matter of passing information from one person to another. Just as important as the message itself is how the message is formulated, and who are the parties involved. This is particularly true in case of an infectious diseases outbreak, when proper risk communication can really make the difference in terms of number of lives saved.