A competition was launched by the European Commission in order to find the proper name for the new integrated funding system that will follow the Seventh Framework Programme (FP7) for the funding of research and technological development. The chosen name, Horizon 2020, aims to represent a new perspective towards simplification and the necessity to break down those barriers that still constitute and obstacle for a single market for knowledge, research and innovation within Europe. However, this does not mean that things are going to get easy for those who want to get