The University of Trento is leading the CIVIS project, with the aim of raising awareness on energy saving through the active participation of the community. CIVIS has received a grant of 2.9 million Euros for three years under the call "ICT-Smartcities" of the 7^th European Framework Programme. The aim of the project is to reduce CO₂ emissions by focusing on citizen empowerment and the involvement of non-economical values such as collaboration and sharing, in order to communicate with the traditional